How campaign attribution works#

Attribution answers one question: which campaign should receive credit when a player later becomes valuable?

The simple version#

1. A player joins through a hostname.
2. Joinometry checks whether that hostname belongs to an active campaign.
3. If it does, Joinometry records a campaign touchpoint for that player.
4. When the player later purchases, Joinometry uses your attribution settings to decide which campaign gets credit.

Direct and unknown traffic#

Some joins do not match a campaign.

• Direct traffic usually means the player joined through a normal address with no campaign.
• Unknown traffic means Joinometry saw a hostname but it is not mapped yet.

Your attribution settings decide whether direct or unknown traffic can replace an earlier campaign touchpoint.

Returning players#

Returning joins can create new touchpoints if that option is enabled. This is helpful when players come back through a new campaign after already knowing your server.

Inactivity reset#

If you enable an inactivity reset, Joinometry can treat a player as starting a new acquisition journey after enough inactive days.

Why results can change#

Results can change when you map a hostname, edit attribution settings, import older revenue, or recalculate historical attribution. That is expected: you are giving Joinometry better information.