Recalculate historical attribution#

Historical recalculation reapplies your current attribution settings to past activity.

When to use it#

Use recalculation after:

• changing attribution model,
• changing attribution window,
• enabling or disabling direct or unknown replacement,
• adding important hostname mappings after traffic already arrived,
• importing older revenue.

What changes#

Campaign revenue, payer counts, and related campaign metrics may change. This is the point: Joinometry is re-reading past activity with your current rules.

What does not change#

Recalculation does not invent traffic or purchases. It only changes how existing player activity and revenue are connected to campaigns.

What to expect#

Large organizations may take a little time to finish. If a page looks unchanged immediately, refresh after a moment and check again.