Add campaign spend and dates#

Spend and dates turn traffic numbers into business numbers.

Spend#

Enter spend in normal currency units, such as 50.00. Joinometry uses spend to calculate:

• ROAS,
• CAC,
• cost per payer,
• campaign profitability.

If spend is missing, campaign traffic and revenue can still be tracked, but cost-based metrics will be unavailable.

Start and end dates#

Use start and end dates to show when the campaign actually ran.

The end date cannot be before the start date. If a campaign is ongoing, leave the end date empty.

Editing later#

You can update campaign source, name, spend, notes, tags, and dates after creation. If you change dates or spend, review the Campaigns and Acquisition pages to make sure the results still match how your team thinks about the campaign.