Understand the Revenue page#

The Revenue page shows how purchases, refunds, chargebacks, and campaign attribution are changing over time.

Main chart#

The main revenue chart follows the selected date range. Use it to see spikes, quiet periods, and whether revenue is growing or shrinking.

Turn on Compare previous period when you want to compare the current range with the matching previous range.

Payer metrics#

Payer metrics help you understand the people behind revenue:

• new paying players,
• repeat purchasers,
• revenue per join,
• time to first purchase,
• lifetime value.

Net revenue#

Net revenue subtracts refunds and chargebacks. This is usually the best number for judging campaign quality.

Exports#

Use exports when you want to share revenue data with a team member or analyze it in a spreadsheet.