Help article

Understand Players and player profiles

Use player search and player profiles to understand individual journeys from first join to purchases.

Updated 7/20/2026

Understand Players and player profiles#

The Players page helps you move from high-level numbers to individual player journeys.

Players list#

Use the list to find players by username or Minecraft UUID, then compare:

  • first seen,
  • last seen,
  • sessions,
  • playtime,
  • purchases,
  • attributed campaign.

The players list is especially useful for seeing which players have the highest playtime or LTV, or purchase count.

Player profile#

A player profile shows the timeline for one player. It can include joins, sessions, hostnames, campaign touchpoints, server activity, and purchases.

When to use it#

Player profiles are especially useful when you want to see information about a specific player, for example:

  • playtime,
  • first join date,
  • LTV (Lifetime Value).
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