Understand the Campaigns page#

The Campaigns page is both a management page and an analysis page.

Setup health#

Setup health calls out campaigns that may need attention, such as:

• active campaigns with no hostname,
• unknown hostnames waiting to be assigned,
• active campaigns with traffic but no spend,
• archived campaigns you may want to review.

Campaign portfolio#

Use the portfolio section to compare campaigns by traffic, players, payers, revenue, spend, ROAS, and lifecycle.

Filters help you narrow the list by date range, source, entrypoint, and status.

Campaign controls#

From a campaign, you can edit metadata, source, dates, spend, notes, tags, and hostname mappings.

Use archive for real campaigns that have history. Use delete only for empty test campaigns or mistakes.