Understand the Acquisition page#

The Acquisition page helps you compare traffic sources and campaigns.

What to look for#

Start with:

• which sources bring new players,
• which campaigns bring paying players,
• which hostnames are active,
• which campaigns have spend but little return,
• which campaigns have strong revenue compared with cost.

Key metrics#

• Joins show traffic volume.
• New players show first-time players.
• Paying players show how many players purchased.
• CAC estimates cost per acquired player.
• Cost per payer shows how much you spent for each paying player.
• ROAS compares revenue with spend.

Filters#

Use filters to focus on a date range, source, campaign, hostname, or entrypoint.

If a campaign looks wrong, open the Campaigns page and check setup health, hostname mappings, spend, and dates.