Help article
Understand Players and player profiles
Use player search and player profiles to understand individual journeys from first join to purchases.
Updated 7/20/2026
Understand Players and player profiles#
The Players page helps you move from high-level numbers to individual player journeys.
Players list#
Use the list to find players by username or Minecraft UUID, then compare:
- first seen,
- last seen,
- sessions,
- playtime,
- purchases,
- attributed campaign.
The players list is especially useful for seeing which players have the highest playtime or LTV, or purchase count.
Player profile#
A player profile shows the timeline for one player. It can include joins, sessions, hostnames, campaign touchpoints, server activity, and purchases.
When to use it#
Player profiles are especially useful when you want to see information about a specific player, for example:
- playtime,
- first join date,
- LTV (Lifetime Value).